The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Christmas trees
Agency: JWT HK / Quarry Bay
Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille
Agency: McCann Erickson Brazil / São Paulo
Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
MTV 48 Fest
Agency: Head Gear Animation / Toronto
Client: MTV International Category: Broadcast Design / Single
Mad World
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Broadcast Design / Single
NOGGIN JUly Song: "Are We There Yet?"
Agency: MTV Networks / New York
Client: Nickelodeon Preschool Brand Communications Category: Broadcast Design / Single
Nathan Reifke Signature Series
Agency: Stardust / santa monica
Client: Fuel TV Category: Broadcast Design / Single
Cubic Fever - Digital Art Festival 2006 -
Agency: TYO productions linc. / Tokyo
Client: Japan Broadcast Network Category: Broadcast Design / Single
Goat version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT T Category: Broadcast Design / Single
Crow version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT TOKYO Category: Broadcast Design / Single
Black Comedy
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
TYO ID Mobile phone shooting game
Agency: TYO Interactive Design Inc. / Tokyo
Client: TYO Interactive Design Inc. Category: Self-Promotion / Branded Content
The Creative BUSHIDO
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Branded Content
T-shirt
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
The Fast
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Collateral Design / P.O.P. and In-Store - Single
'TROUSERS'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Pfizer China / Viagra Category: Collateral Design / P.O.P. and In-Store - Single
Rahmens 16th?@"TEXT"
Agency: good design company co., inc. / Tokyo
Client: TWINKLE Corporation Ltd. Category: Collateral Design / P.O.P. and In-Store - Single
SALE
Agency: Kinetic Singapore / singapore
Client: Lorgan's The Retro Store Category: Collateral Design / P.O.P. and In-Store - Single
PENCIL TRAFFIC CONES
Agency: KNARF / New York
Client: D&AD Category: Collateral Design / P.O.P. and In-Store - Single
Blood Box Ambient
Agency: M & C Saatchi / Sydney
Client: Australian Red Cross Category: Collateral Design / P.O.P. and In-Store - Single
Spiderman
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Shipra Estate Pvt Ltd Category: Collateral Design / P.O.P. and In-Store - Single
Take Your Child to Work Day
Agency: Lowe New York / New York
Client: Lowe New York Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Mangos Holiday '06 Mixed Fruit Activity Book
Agency: Mangos / Malvern
Client: Mangos Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
organ donation
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Proof Reader
Agency: JWT / Cape Town
Client: JWT Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Bonded By Blood
Agency: TBWA\Whybin / Auckland
Client: adidas\NZRU Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Time Square
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Flight Attendant
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Ichio Otsuka & Masayoshi Kodaira Category: Environmental Design / Campaign
Frames
Agency: Rediffusion DYR / Mumbai
Client: Paramjeet Singh Category: Environmental Design / Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Environmental Design / Campaign
Walk of Ideas
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Land der Ideen / FC Deutschland GmbH Category: Environmental Design / Campaign
Premium Performance X Tokyo Designer's Week
Agency: Wieden +Kennedy Tokyo / Minato-ku
Client: Nike Inc. Category: Environmental Design / Campaign
BBC Voting Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
LEFTOVERS
Agency: CLM BBDO / Boulogne Billancourt
Client: MAC/VAL RESTAURANT Category: Outdoor / Outdoor - Campaign
Overtake faster
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Marmite Squeezy
Agency: DDB London / London
Client: Unilever - Bestfoods Category: Outdoor / Outdoor - Campaign
Off! Repellent
Agency: DraftFCB Malaysia / Kuala Lumpur
Client: SC Johnson Category: Outdoor / Outdoor - Campaign
WALLS
Agency: Fischer America Comunicação Total / São Paulo
Client: PANASONIC Category: Outdoor / Outdoor - Campaign
25th Anniversary
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: DHL Category: Outdoor / Outdoor - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Outdoor / Outdoor - Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Outdoor / Outdoor - Campaign
America Is Too Big To See Standing In One Place
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Environmental Design / Single
Advancing Civilization Daily
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Environmental Design / Single
Award:
2007 Interactive Merit Award
Agency:
JWT HK / Quarry Bay
Client:
Friends of the Earth
Title:
Christmas trees
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07205N
Award:
2007 Interactive Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Fundacao Dorina Nowill
Title:
Braille
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07206N
Award:
2007 Design Merit Award
Agency:
Blind / Santa Monica
Client:
Specialized
Title:
Happy Entrails
Category:
Broadcast Design / Single
Annual ID:
07297D
Award:
2007 Design Merit Award
Agency:
Head Gear Animation / Toronto
Client:
MTV International
Title:
MTV 48 Fest
Category:
Broadcast Design / Single
Annual ID:
07298D
Award:
2007 Design Merit Award
Agency:
leftchannel / columbus
Client:
leftchannel
Title:
blissful
Category:
Broadcast Design / Single
Annual ID:
07299D
Award:
2007 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nemo Design, Nike
Title:
NKE6.0
Category:
Broadcast Design / Single
Annual ID:
07300D
Award:
2007 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Buenos Aires Zoo
Title:
Together
Category:
Broadcast Design / Single
Annual ID:
07301D
Award:
2007 Design Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Mad World
Category:
Broadcast Design / Single
Annual ID:
07302D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
CMT
Title:
CMT Films - cow
Category:
Broadcast Design / Single
Annual ID:
07303D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon Preschool Brand Communications
Title:
NOGGIN JUly Song: "Are We There Yet?"
Category:
Broadcast Design / Single
Annual ID:
07304D
Award:
2007 Design Merit Award
Agency:
Stardust / santa monica
Client:
Fuel TV
Title:
Nathan Reifke Signature Series
Category:
Broadcast Design / Single
Annual ID:
07305D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
Japan Broadcast Network
Title:
Cubic Fever - Digital Art Festival 2006 -
Category:
Broadcast Design / Single
Annual ID:
07306D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
FUTURE MAKETING SUMMIT T
Title:
Goat version
Category:
Broadcast Design / Single
Annual ID:
07307D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
FUTURE MAKETING SUMMIT TOKYO
Title:
Crow version
Category:
Broadcast Design / Single
Annual ID:
07308D
Award:
2007 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Black Comedy
Category:
Broadcast Design / Single
Annual ID:
07309D
Award:
2007 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
TYO Interactive Design Inc.
Title:
TYO ID Mobile phone shooting game
Category:
Self-Promotion / Branded Content
Annual ID:
07267N
Award:
2007 Interactive Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
The Creative BUSHIDO
Category:
Self-Promotion / Branded Content
Annual ID:
07268N
Award:
2007 Design Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Olympus (M) Sdn Bhd
Title:
T-shirt
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07195D
Award:
2007 Design Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
The Fast
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07196D
Award:
2007 Design Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Pfizer China / Viagra
Title:
'TROUSERS'
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07197D
Award:
2007 Design Merit Award
Agency:
good design company co., inc. / Tokyo
Client:
TWINKLE Corporation Ltd.
Title:
Rahmens 16th?@"TEXT"
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07198D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Lorgan's The Retro Store
Title:
SALE
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07199D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07200D
Award:
2007 Design Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Australian Red Cross
Title:
Blood Box Ambient
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07201D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Shipra Estate Pvt Ltd
Title:
Spiderman
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07202D
Award:
2007 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Lowe New York
Title:
Take Your Child to Work Day
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07286A
Award:
2007 Advertising Merit Award
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Holiday '06 Mixed Fruit Activity Book
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07287A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Serviceplan
Title:
organ donation
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07288A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07289A
Award:
2007 Advertising Merit Award
Agency:
JWT / Cape Town
Client:
JWT
Title:
Proof Reader
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Annual ID:
07470A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
adidas\NZRU
Title:
Bonded By Blood
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Annual ID:
07471A
Award:
2007 Advertising Merit Award
Agency:
Bates Taiwan Co., Ltd. / Taipei
Client:
Taiwan Kolin Company Limited
Title:
Time Square
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
07132A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Flight Attendant
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
07133A
Award:
2007 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Ichio Otsuka & Masayoshi Kodaira
Title:
Sweet Signs O' Mine
Category:
Environmental Design / Campaign
Annual ID:
07256D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Paramjeet Singh
Title:
Frames
Category:
Environmental Design / Campaign
Annual ID:
07257D
Award:
2007 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Environmental Design / Campaign
Annual ID:
07258D
Award:
2007 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Land der Ideen / FC Deutschland GmbH
Title:
Walk of Ideas
Category:
Environmental Design / Campaign
Annual ID:
07259D
Award:
2007 Design Merit Award
Agency:
Wieden +Kennedy Tokyo / Minato-ku
Client:
Nike Inc.
Title:
Premium Performance X Tokyo Designer's Week
Category:
Environmental Design / Campaign
Annual ID:
07260D
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Maps Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07210A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Voting Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07211A
Award:
2007 Advertising Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
MAC/VAL RESTAURANT
Title:
LEFTOVERS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07212A
Award:
2007 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Overtake faster
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07213A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Unilever - Bestfoods
Title:
Marmite Squeezy
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07214A
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Malaysia / Kuala Lumpur
Client:
SC Johnson
Title:
Off! Repellent
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07215A
Award:
2007 Advertising Merit Award
Agency:
Fischer America Comunicação Total / São Paulo
Client:
PANASONIC
Title:
WALLS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07216A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
DHL
Title:
25th Anniversary
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07217A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07218A
Award:
2007 Advertising Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07219A
Award:
2007 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amtrak
Title:
America Is Too Big To See Standing In One Place
Category:
Environmental Design / Single
Annual ID:
07223D
Award:
2007 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amtrak
Title:
Advancing Civilization Daily
Category:
Environmental Design / Single
Annual ID:
07224D
